Post by account_disabled on Mar 1, 2024 23:50:38 GMT -5
How has brand communication changed in the time of the coronavirus? In the month of March we saw and collected in the article " Brand and communication: creativity within the pandemic " some examples of creative campaigns that many companies have launched to convey positive and comforting messages, often with very different tones from those we were used to knowing. In all sectors, from automotive to large-scale retail trade, from food to beverage, from fashion to the pharmaceutical sector, there are many brands that, during the lockdown phase, became spokespersons for the hashtag #iorestoacasa, engaging on a social level and participating in the dissemination of correct information. How has brand communication changed recently? What message has taken the place of the hashtag #iorestoacasa? For this new appointment with the best creativity of the month, we have selected for you some of the most interesting and representative examples of this new phase.
following the line of Barilla's thank you message, also turns its attention to its employees and equally to its consumers with a single objective: to thank them for their commitment and trust. Lavazza - The New Humanity Lavazza instead relies on the words of Charlie Chaplin with the 1940 speech given at the end of the film " The Great Dictator ". With the "Good Morning Humanity" campaign the brand wants to convey a message of hope and optimism in these difficult days, to be close to Italians and all those who work. Poltronesofà - We will get up from the sofa As often happens in situations of this type, some brands have decided to temporarily suspend their advertising campaigns. An example? Accustomed Australia WhatsApp Number Data to constantly updated commercials, Poltronesofà has temporarily interrupted its campaigns, to return with a new message of hope: we are stopped, but we continue to plan. A message aimed at all Italians who, even from home, continue to plan, create and unleash their creativity while waiting for the moment when we can all finally get up from the sofa . From lockdown to phase 2: future-oriented communication The month of April saw communication still linked to messages.
of waiting, thanks and above all an invitation to stay inside one's homes. What happened to communication when we started talking about an imminent phase 2? Let's start talking about restart, change, new normality. All concepts that some brands have decided to marry with new campaigns, trying to instill confidence, courage and hope in Italians. Head & Shoulders - We will get out of this together #aTestaAlta With a simple and clean commercial, the Head & Shoulders brand , supported by the image and voice of Federica Pellegrini, tells us about some familiar images that characterized this period. An advert that wants to thank and support the Italian heroes on the front line, but does so by looking to the future. Findus - Never like now, let's cultivate the future Findus also thanks all those who are on the front line fighting the health emergency and does so by sending a message of positivity and confidence towards the future. An advert communicating the donation of 1 million euros to the National Institute for Infectious Diseases "Lazzaro Spallanzani" in Rome, an initiative aimed at fully financing a new research project on Covid-19. This is where the campaign claim " Never like now, let's cultivate the future " was bor
following the line of Barilla's thank you message, also turns its attention to its employees and equally to its consumers with a single objective: to thank them for their commitment and trust. Lavazza - The New Humanity Lavazza instead relies on the words of Charlie Chaplin with the 1940 speech given at the end of the film " The Great Dictator ". With the "Good Morning Humanity" campaign the brand wants to convey a message of hope and optimism in these difficult days, to be close to Italians and all those who work. Poltronesofà - We will get up from the sofa As often happens in situations of this type, some brands have decided to temporarily suspend their advertising campaigns. An example? Accustomed Australia WhatsApp Number Data to constantly updated commercials, Poltronesofà has temporarily interrupted its campaigns, to return with a new message of hope: we are stopped, but we continue to plan. A message aimed at all Italians who, even from home, continue to plan, create and unleash their creativity while waiting for the moment when we can all finally get up from the sofa . From lockdown to phase 2: future-oriented communication The month of April saw communication still linked to messages.
of waiting, thanks and above all an invitation to stay inside one's homes. What happened to communication when we started talking about an imminent phase 2? Let's start talking about restart, change, new normality. All concepts that some brands have decided to marry with new campaigns, trying to instill confidence, courage and hope in Italians. Head & Shoulders - We will get out of this together #aTestaAlta With a simple and clean commercial, the Head & Shoulders brand , supported by the image and voice of Federica Pellegrini, tells us about some familiar images that characterized this period. An advert that wants to thank and support the Italian heroes on the front line, but does so by looking to the future. Findus - Never like now, let's cultivate the future Findus also thanks all those who are on the front line fighting the health emergency and does so by sending a message of positivity and confidence towards the future. An advert communicating the donation of 1 million euros to the National Institute for Infectious Diseases "Lazzaro Spallanzani" in Rome, an initiative aimed at fully financing a new research project on Covid-19. This is where the campaign claim " Never like now, let's cultivate the future " was bor